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https://chatgpt.com/share/68744982-b7c4-8008-80db-166066c09eaa
to generate below table
to generate below table
| Persona Type | Demographics | Insurance Behavior | Key Motivators |
|---|---|---|---|
| Established Professionals | Ages 50–62, £60K+ income, Central London | Premium coverage seekers, brand loyalists | Comprehensive protection, service quality |
| Secure Retirees | Ages 65+, £30–50K pension, Outer London | Value-focused, comparison shoppers | Price stability, familiar brands |
| Property Investors | Ages 52–68, Multiple properties, Various | Coverage specialists, risk managers | Landlord protection, portfolio coverage |
| Downsizing Transitioners | Ages 58–72, Recent movers, Suburban | Research-intensive, advice-seeking | Specialized guidance, transition support |
| Heritage Homeowners | Ages 60+, Period properties, Established areas | Specialist coverage needs, quality-focused | Unique property protection, heritage expertise |
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