Mixo Ads Inc. (“Mixo Ads,” “we,” “us,” or “our”) is committed to protecting the privacy and security of personal information we process. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information in connection with our AI-powered advertising platform and managed services.
This Privacy Policy applies to:
We operate as both a data controller (for our own business operations and website) and a data processor (when handling data on behalf of our clients). This Privacy Policy addresses both capacities.
Business Contact Information: When you interact with us for business purposes, we collect names, email addresses, phone numbers, company names, job titles, business addresses, and professional background information.
Account Information: For clients and partners accessing our platform, we collect usernames, passwords, account preferences, payment information, tax identification numbers, and authorized user details.
Communications Data: When you communicate with us, we collect the content of your messages, feedback, inquiries, and any information you choose to provide.
Event and Webinar Information: If you attend our events or webinars, we collect registration details, dietary restrictions, accessibility needs, and participation data.
Recruitment Information: Job applicants provide resumes, cover letters, references, background check information, and other employment-related data.
Website Usage Data: We automatically collect IP addresses, browser types, operating systems, referring URLs, pages viewed, links clicked, time spent on pages, and search terms used on our sites.
Cookie and Tracking Data: We use cookies, pixels, and similar technologies to collect information about your interactions with our websites and emails, including unique identifiers, session information, and preference settings.
Device Information: We collect device identifiers, mobile device types, screen resolutions, and general location information derived from IP addresses.
Advertising Campaign Data: We process consumer data on behalf of our clients including:
First-Party Client Data: Clients may provide us with their customer data including:
Third-Party Data: We may receive data from third-party sources including:
We use personal information to:
We process data to:
We use artificial intelligence and machine learning to:
For individuals in the European Economic Area and United Kingdom, we rely on the following legal bases:
Consent: Where you have provided consent for specific processing activities, particularly for marketing communications and certain cookie usage.
Contract Performance: To fulfill our contractual obligations with clients, partners, and service providers.
Legitimate Interests: We process data based on legitimate interests including:
Legal Obligations: To comply with applicable laws, regulations, and legal processes.
Vital Interests: In rare cases, to protect vital interests of individuals.
We share information with trusted service providers who assist us in:
In providing advertising services, we share data with:
We share campaign performance data and insights with our clients, including aggregated and anonymized consumer data, but do not share individual consumer data between different clients.
We may disclose information when required to:
If we are involved in a merger, acquisition, sale of assets, or bankruptcy, personal information may be transferred as part of the transaction. We will notify affected individuals of any change in ownership or uses of personal information.
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
Client Data: We retain client account information for the duration of our business relationship and for seven years after termination for legal and tax purposes.
Campaign Data: Advertising campaign data is retained for up to three years after campaign completion for optimization and analysis purposes, unless clients request earlier deletion.
Website Visitors: Website analytics and cookie data is retained for up to two years from the last interaction.
Job Applicants: Unsuccessful applicant data is retained for one year for consideration of future opportunities, with consent.
Legal Holds: We may retain information beyond standard periods when subject to legal holds or preservation obligations.
Regardless of location, you may:
California residents have additional rights under the California Consumer Privacy Act (CCPA):
Individuals in the EEA and UK have rights under GDPR including:
Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have similar rights to access, delete, correct, and opt-out of certain data processing.
To exercise your privacy rights, contact us at:
We will verify your identity before processing requests. We may request additional information to confirm your identity and locate your information in our systems.
For California residents, authorized agents may submit requests on your behalf with proper documentation.
We will respond to requests within the timeframes required by applicable law (generally 30-45 days).
Cookies: Small text files stored on your device that help us recognize you and remember preferences.
Pixels and Web Beacons: Invisible images that track email opens and website interactions.
Local Storage: Browser-based storage for maintaining preferences and session information.
Device Fingerprinting: Techniques to identify devices based on configuration and settings.
Software Development Kits (SDKs): Code libraries in mobile applications that collect app usage data.
Essential Cookies: Required for website functionality, security, and accessibility.
Performance Cookies: Collect information about website usage to improve performance.
Functionality Cookies: Remember preferences and enable personalized features.
Advertising Cookies: Used to deliver relevant advertising and measure campaign effectiveness.
Analytics Cookies: Help us understand user behavior and improve our services.
You can manage cookies through:
Note that blocking cookies may impact website functionality and prevent us from providing certain services.
We are based in the United States and process information globally. When we transfer personal information internationally, we ensure appropriate safeguards:
Standard Contractual Clauses: We use European Commission-approved standard contractual clauses for transfers from the EEA/UK.
Adequacy Decisions: We rely on adequacy decisions where applicable.
Consent: In some cases, we may rely on explicit consent for international transfers.
Other Safeguards: We implement technical and organizational measures to protect data during transfer.
We implement comprehensive security measures including:
Technical Safeguards:
Organizational Safeguards:
Compliance Certifications:
While we implement robust security measures, no system is completely secure. We cannot guarantee absolute security of personal information.
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.
For advertising campaigns, we do not knowingly target advertising to children under 13 (or higher age where required by local law) and comply with applicable regulations including COPPA.
Some browsers transmit “Do Not Track” (DNT) signals. Because there is no industry consensus on how to respond to DNT signals, we do not currently respond to browser DNT signals. We do honor Global Privacy Control signals where legally required.
When working with financial services clients, we comply with:
For healthcare-related advertising, we:
When serving government clients, we adhere to:
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of material changes by:
The “Last Updated” date at the top indicates when this Privacy Policy was last revised. Your continued use of our services after changes constitutes acceptance of the updated Privacy Policy.
For privacy-related questions, concerns, or requests, please contact:
Data Protection Officer: Miranda Tan Email: [email protected]
Postal Address: Mixo Ads Inc. Attn: Privacy Department 131 Continental Dr, Ste 305 Newark, DE 19713 United States
General Inquiries: Email: [email protected]
You have the right to lodge a complaint with supervisory authorities:
United States: While there is no single federal privacy authority, you may contact:
European Union: Contact your local data protection authority. A list is available at: https://edpb.europa.eu/about-edpb/board/members_en
United Kingdom: Information Commissioner’s Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Website: https://ico.org.uk
Nevada residents may opt-out of the sale of covered information by emailing [email protected] with “Nevada Opt-Out” in the subject line.
For individuals in Brazil, we process personal data in accordance with the Lei Geral de Proteção de Dados (LGPD), including recognizing your rights to access, correction, deletion, and data portability.
We comply with Canadian privacy laws including PIPEDA and provincial privacy legislation. Canadian residents have rights to access and correct personal information and to withdraw consent for certain uses.
We handle personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988. Australian residents may access and correct personal information and complain to the Office of the Australian Information Commissioner.
This Privacy Policy is designed to be accessible to people with disabilities. If you experience any difficulties accessing this Privacy Policy, please contact us at [email protected].
Personal Information: Information that identifies, relates to, or could reasonably be linked to an individual or household.
Processing: Any operation performed on personal information including collection, use, storage, disclosure, and deletion.
Controller: The entity that determines the purposes and means of processing personal information.
Processor: The entity that processes personal information on behalf of a controller.
Sensitive Personal Information: Special categories of data including racial or ethnic origin, political opinions, religious beliefs, genetic data, biometric data, health data, and data concerning sexual orientation.
Anonymization: The process of removing personally identifiable information so that individuals cannot be identified.
Pseudonymization: Processing personal information so it cannot be attributed to an individual without additional information kept separately.