Research Labs

Advancing the science of AI-marketing through research and real-world evidence

Transform your marketing strategy with evidence-based insights from $700M+ in optimized spend across 34,000+ campaigns. Our research delivers the clarity CMOs need to make confident decisions.

Rigorous analysis. Practical insights. Real results.

Explore Our Research

Research Reports

Deep-dives into marketing effectiveness.

Industry Insights

Weekly intelligence on market dynamics.

Case Studies

Real transformations with proven methodologies.

CMO Newsletter

Weekly insights on benchmarks and industry.

Research Reports

Comprehensive quarterly analysis examining marketing effectiveness at scale

The State of AI Marketing 2026

The definitive analysis of how artificial intelligence is reshaping marketing effectiveness, based on proprietary campaign data, practitioner surveys, and cross-industry benchmarks.

• The AI Adoption Inflection Point

• Performance Benchmarks by Industry

• The Privacy-First Advantage

• 2026 Strategic Imperatives

Industry Insights

What Does ‘Hyper-Personalized Advertising’ Actually Mean for a 500-Location Brand?

How Do You Build a Marketing Tech Stack That Doesn’t Break at 100 Locations?

Industry Insights

How Do You Build a Marketing Tech Stack That Doesn’t Break at 100 Locations?

Industry Insights

When Should HQ Override a Franchisee’s Local Marketing Decision?

What’s the Right Way to Allocate National Marketing Fund (NMF) Dollars?

Industry Insights

What’s the Right Way to Allocate National Marketing Fund (NMF) Dollars?

Why Your Gym Leads Are Converting to Tours But Not to Memberships

Industry Insights

Why Your Gym Leads Are Converting to Tours But Not to Memberships

The Geo-Targeting Precision Trap: How Granular Should Your Location Targeting Actually Get?

Industry Insights

The Geo-Targeting Precision Trap: How Granular Should Your Location Targeting Actually Get?

Which Referral Program Structures Actually Work in the Beauty and Wellness Category?

Industry Insights

Which Referral Program Structures Actually Work in the Beauty and Wellness Category?

How to Measure Customer Lifetime Value When Shoppers Cross Multiple Locations

Industry Insights

How to Measure Customer Lifetime Value When Shoppers Cross Multiple Locations

Why One of Your Locations Always Underperforms on Paid Ads (And How to Fix It)

Industry Insights

Why One of Your Locations Always Underperforms on Paid Ads (And How to Fix It)

Do You Need a Landing Page for Every Location? A Strategic Framework

Industry Insights

Do You Need a Landing Page for Every Location? A Strategic Framework

Location-Based Lead Attribution: Why Most Brands Get It Wrong (and How to Fix It)

Industry Insights

Location-Based Lead Attribution: Why Most Brands Get It Wrong (and How to Fix It)

Why Some Brands Scale Ad Performance While Others Hit a Wall: The Campaigns vs Systems Divide

Industry Insights

Why Some Brands Scale Ad Performance While Others Hit a Wall: The Campaigns vs Systems Divide

Is Your Advertising Actually Working? Why Incrementality Testing Is the Only Way to Know

Industry Insights

Is Your Advertising Actually Working? Why Incrementality Testing Is the Only Way to Know

Why 3-Second Creative Impact Matters More Than Storytelling

Industry Insights

Why 3-Second Creative Impact Matters More Than Storytelling

The Acquisition Trap: Why Consumer Tech Is Abandoning “Growth at All Costs

Industry Insights

The Acquisition Trap: Why Consumer Tech Is Abandoning “Growth at All Costs

The End of Marketing Best Practices: Why Proven Playbooks Are Failing

Industry Insights

The End of Marketing Best Practices: Why Proven Playbooks Are Failing

The Strategic Cost of Treating Creative as an Output, Not an Input

Industry Insights

The Strategic Cost of Treating Creative as an Output, Not an Input

From Campaign Reporting to Market Sensing: The Next Evolution of Analytics

Industry Insights

From Campaign Reporting to Market Sensing: The Next Evolution of Analytics

Case Studies

Anonymous but comprehensive. Methodologies you can implement.

Industry Insights

Why Most Wellness Brands Fail at Content Marketing

August 3, 2026

Industry Insights

When Should HQ Override a Franchisee’s Local Marketing Decision?

August 3, 2026

Industry Insights

What Does ‘Hyper-Personalized Advertising’ Actually Mean for a 500-Location Brand?

August 3, 2026

Industry Insights

How Do You Build a Marketing Tech Stack That Doesn’t Break at 100 Locations?

June 16, 2026

Industry Insights

When Should HQ Override a Franchisee’s Local Marketing Decision?

June 16, 2026

Industry Insights

What’s the Right Way to Allocate National Marketing Fund (NMF) Dollars?

June 16, 2026

Industry Insights

Why Your Gym Leads Are Converting to Tours But Not to Memberships

June 8, 2026

Industry Insights

The Geo-Targeting Precision Trap: How Granular Should Your Location Targeting Actually Get?

May 21, 2026

Industry Insights

Which Referral Program Structures Actually Work in the Beauty and Wellness Category?

May 20, 2026

Industry Insights

How to Measure Customer Lifetime Value When Shoppers Cross Multiple Locations

May 20, 2026

Industry Insights

Why One of Your Locations Always Underperforms on Paid Ads (And How to Fix It)

May 11, 2026

Industry Insights

Do You Need a Landing Page for Every Location? A Strategic Framework

May 4, 2026

Industry Insights

Location-Based Lead Attribution: Why Most Brands Get It Wrong (and How to Fix It)

April 29, 2026

Industry Insights

Why Some Brands Scale Ad Performance While Others Hit a Wall: The Campaigns vs Systems Divide

April 21, 2026

Industry Insights

Is Your Advertising Actually Working? Why Incrementality Testing Is the Only Way to Know

April 16, 2026

Industry Insights

Why 3-Second Creative Impact Matters More Than Storytelling

March 9, 2026

Industry Insights

The Acquisition Trap: Why Consumer Tech Is Abandoning “Growth at All Costs

March 9, 2026

Industry Insights

The End of Marketing Best Practices: Why Proven Playbooks Are Failing

March 9, 2026

Industry Insights

The Strategic Cost of Treating Creative as an Output, Not an Input

March 9, 2026

Industry Insights

From Campaign Reporting to Market Sensing: The Next Evolution of Analytics

March 9, 2026

Your Path to Transformation

Three Proven Models for Enterprise Success

Multi-Location Brands

Local precision at enterprise scale

National Brands

Unified theme across channels

Public Sector

Engagement with accountability

Research Labs

Advancing the science of AI-marketing through research and real-world evidence

Transform your marketing strategy with evidence-based insights from $700M+ in optimized spend across 34,000+ campaigns. Our research delivers the clarity CMOs need to make confident decisions.

Rigorous analysis. Practical insights. Real results.

Explore Our Research

Research Reports

Industry Insights

Case Studies

CMO Newsletter

Research Reports

Comprehensive quarterly analysis examining marketing effectiveness at scale

The State of AI Marketing 2026

The definitive analysis of how artificial intelligence is reshaping marketing effectiveness, based on proprietary campaign data, practitioner surveys, and cross-industry benchmarks.

• The AI Adoption Inflection Point

• Performance Benchmarks by Industry

• The Privacy-First Advantage

• 2026 Strategic Imperatives

Industry Insights

Weekly intelligence on what's actually moving the needle

Case Studies

Anonymous but comprehensive. Methodologies you can implement.

Intelligence Briefing for Marketing Leaders

CMO Newsletter

Join 5,000+ marketing executives who receive our weekly intelligence digest

Your Path to Transformation

Three Proven Models for Enterprise Success

Multi-Location Brands

National Brands

Public Sector

Multi-Location

National Brands

Public Sector