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Advancing the science of AI-marketing through research and real-world evidence
Transform your marketing strategy with evidence-based insights from
$700M+ in optimized spend across 34,000+ campaigns. Our research delivers
the clarity CMOs need to make confident decisions.
Rigorous analysis. Practical insights. Real results.
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Research Reports
Deep-dives into marketing effectiveness.
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Industry Insights
Weekly intelligence on market dynamics.
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Case Studies
Real transformations with proven methodologies.
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CMO Newsletter
Weekly insights on benchmarks and industry.
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Research Reports
Comprehensive quarterly analysis examining marketing effectiveness at scale
The State of AI Marketing 2026
The definitive analysis of how artificial intelligence is reshaping marketing effectiveness, based on proprietary data from $200M+ in optimized spend, surveys of 100+ marketing executives, and benchmarks from 34,000+ campaigns across 12 industries.
• The AI Adoption Inflection Point
• Performance Benchmarks by Industry
• The Privacy-First Advantage
• 2026 Strategic Imperatives
Industry Insights
Weekly intelligence on what’s actually moving the needle
–Industry Insights
Is Your Advertising Actually Working? Why Incrementality Testing Is the Only Way to Know
–Industry Insights
Why 3-Second Creative Impact Matters More Than Storytelling
–Industry Insights
The Acquisition Trap: Why Consumer Tech Is Abandoning “Growth at All Costs
–Industry Insights
The End of Marketing Best Practices
–Industry Insights
The Strategic Cost of Treating Creative as an Output, Not an Input
–Industry Insights
From Campaign Reporting to Market Sensing: The Next Evolution of Analytics
–Industry Insights
The $15,000 Tool Problem: Why Agencies Keep Winning
–Industry Insights
Why Advertising Is No Longer a Creative Cost Center
–Industry Insights
The Myth of Media Replacement and Why AI and Traditional Communication Must Coexist
–Industry Insights
How AI is helping colleges segment by motivation and demographics
–Industry Insights
Why Content Depth Is Becoming a Competitive Advantage in EdTech
–Industry Insights
Why Institutional Real Estate Marketing Is Becoming Data-Led
–Industry Insights
Why Developers Are Investing in Audience Intelligence Before Project Launch
–Industry Insights
How Health Systems Are Using AI for Demand Forecasting, Not Promotion
–Industry Insights
The Role of AI in Managing Reputation for Health and Wellness Brands
–Industry Insights
Why Banks Allocate Budgets Based on Regional Performance Gaps: A Marketing and Growth Strategy Perspective
–Industry Insights
The Role of Location-Based Advertising in Improving Patient Access
–Industry Insights
Why Healthcare Demand Varies Block by Block, and What Marketers Can Do About It
–Industry Insights
How AI Enables Strategic Consistency Without Sacrificing Local Relevance
–Industry Insights
How Local Messaging Reduces Misinformation in Health Advertising
Case Studies
Anonymous but comprehensive. Methodologies you can implement.
–Industry Insights
Is Your Advertising Actually Working? Why Incrementality Testing Is the Only Way to Know
–Industry Insights
Why 3-Second Creative Impact Matters More Than Storytelling
–Industry Insights
The Acquisition Trap: Why Consumer Tech Is Abandoning “Growth at All Costs
–Industry Insights
The End of Marketing Best Practices
–Industry Insights
The Strategic Cost of Treating Creative as an Output, Not an Input
–Industry Insights
From Campaign Reporting to Market Sensing: The Next Evolution of Analytics
–Industry Insights
The $15,000 Tool Problem: Why Agencies Keep Winning
–Industry Insights
Why Advertising Is No Longer a Creative Cost Center
–Industry Insights
The Myth of Media Replacement and Why AI and Traditional Communication Must Coexist
–Industry Insights
How AI is helping colleges segment by motivation and demographics
–Industry Insights
Why Content Depth Is Becoming a Competitive Advantage in EdTech
–Industry Insights
Why Institutional Real Estate Marketing Is Becoming Data-Led
–Industry Insights
Why Developers Are Investing in Audience Intelligence Before Project Launch
–Industry Insights
How Health Systems Are Using AI for Demand Forecasting, Not Promotion
–Industry Insights
The Role of AI in Managing Reputation for Health and Wellness Brands
–Industry Insights
Why Banks Allocate Budgets Based on Regional Performance Gaps: A Marketing and Growth Strategy Perspective
–Industry Insights
The Role of Location-Based Advertising in Improving Patient Access
–Industry Insights
Why Healthcare Demand Varies Block by Block, and What Marketers Can Do About It
–Industry Insights
How AI Enables Strategic Consistency Without Sacrificing Local Relevance
–Industry Insights
How Local Messaging Reduces Misinformation in Health Advertising
Intelligence Briefing for Marketing Leaders
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The Foundation of Our Research
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Your Path to Transformation
Three Proven Models for Enterprise Success
Multi-Location Brands
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National Brands
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Public Sector
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