Author: Belinda

Research Labs What K-Pop Marketing Gets Right About Launch Momentum Engineering demand through phased campaigns The broken assumption Most launch strategies still rest on an inherited assumption: that momentum is created at the moment of release. The announcement, the keynote,...

Research Labs Memes Are the Fastest Creative Testing Tool No One Treats Seriously Why meme performance predicts advertising success The creative testing process inside most marketing organizations follows a familiar and deeply institutionalized pattern. Teams generate concepts, which then enter...

Research Labs Why Dashboards Are Dying and Conversations Are the New Interface When the interface demands more attention than users have left to give The Promise and the Problem Business intelligence tools were supposed to make organizations smarter. The pitch...

Research Labs The Real Growth Lesson Embedded in Duolingo’s App Architecture How human interaction became a scalable competitive advantage Introduction: Why Duolingo’s Success Is Widely Misread Duolingo is frequently discussed as a cultural phenomenon rather than a growth system. Public...

Research Labs Why People Trust Fitness Creators More Than Brand Ads A strategic analysis of how trust is built through consistency, visibility, and public accountability The Shift That Already Happened Fitness advertising once operated on aspiration. A model with an...

Research Labs Why Long YouTube Videos Are Winning Again (And What That Means for Marketers) The unexpected resurgence reshaping platform economics, audience behavior, and marketing strategy For the past several years, the prevailing wisdom in digital marketing has been unambiguous:...

Research Labs How sports brands stay relevant even when nothing is happening Why continuity beats competition in modern sports branding Sports is traditionally framed as an event-driven category. Attention is assumed to be generated by matches, tournaments, finals, and record-breaking...

Research Labs Trailers aren’t just teasers anymore, they are marketing campaigns How entertainment previews evolved into full-scale ecosystem activators The Broken Assumption For most of the past century, the trailer was treated as a derivative object. It existed downstream of...

Research Labs The New Role of Human Review in Automated Marketing Why AI Amplified the Need for Human Judgment The Broken Assumption For more than a decade, marketing automation has been framed as a linear substitution problem. Software would replace...

Research Labs Why smart teams do not test randomly before a product launch On the difference between resolving uncertainty and avoiding commitment In the final weeks before a major product launch, a familiar pattern often emerges inside product organizations. Roadmaps...