Research Labs
Advancing the science of AI-marketing through research and real-world evidence
Transform your marketing strategy with evidence-based insights from $700M+ in optimized spend across 34,000+ campaigns. Our research delivers the clarity CMOs need to make confident decisions.
Rigorous analysis. Practical insights. Real results.
Explore Our Research
Research Reports
Comprehensive quarterly analysis examining marketing effectiveness at scale
The State of AI Marketing 2026
The definitive analysis of how artificial intelligence is reshaping marketing effectiveness, based on proprietary data from $200M+ in optimized spend, surveys of 100+ marketing executives, and benchmarks from 34,000+ campaigns across 12 industries.
• The AI Adoption Inflection Point
• Performance Benchmarks by Industry
• The Privacy-First Advantage
• 2026 Strategic Imperatives
Industry Insights
Weekly intelligence on what's actually moving the needle
Case Studies
Anonymous but comprehensive. Methodologies you can implement.
Intelligence Briefing for Marketing Leaders
CMO Newsletter
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The Foundation of Our Research
$0,000,000
Ad Spend Optimized
0,000+
Campaigns Managed
0,000,000+
Optimizations Executed
